Who this is for
- Product leaders tracking competitors to inform roadmap decisions
- Investors monitoring portfolio companies or sector players
- Consultants maintaining competitive context for ongoing client engagements
Step 1: Get the current profile
Step 2: Pull recent signals about the entity
Step 3: Search for specific intelligence
Step 4: Detect changes over time
Run this on a schedule (daily or weekly) and compare against the previous snapshot:Step 5: Embed for local comparison
Track how your own strategy docs relate to expert reasoning about this entity:Step 6: Generate the change alert
When your scheduled run detects meaningful changes, synthesize them into an actionable alert. This is the deliverable your team actually reads.Example output artifact
Interpreting results
| Change | What it means | Action |
|---|---|---|
| Direction: stable -> rising | Entity is gaining expert attention momentum | Escalate monitoring frequency. Something is happening. |
| Direction: rising -> declining | Peak attention may have passed | Assess whether this is a real decline or just normalization after a news cycle. |
| SoV spike > 3% | Major event or inflection point | Pull recent signals immediately. This is time-sensitive intelligence. |
| Notability: moderate -> high | Entity crossed a threshold into top-tier discussion | Add to your primary watchlist if not already there. |
| New co-occurrence partner | Entity is being discussed alongside a new player | Investigate — new partnerships, competitive dynamics, or M&A rumors. |
| No changes across multiple checks | Entity is in a steady state | Reduce monitoring frequency. Redirect attention to entities that are moving. |
API calls per monitoring run
- 1 call for entity profile
- 1 call for recent signals list
- Optional: 1-5 calls for signal detail on new signals
- Optional: 1 call for semantic search