Entities
Entities are companies, people, products, and other named things extracted from signals using Google Natural Language API with alias resolution rules.Entity profiles
Each entity has a rich profile including:- Signal count — total signals mentioning this entity
- Trend stats — momentum, z-scores, persistence, share of voice
- Content type mix — breakdown of analysis vs. event signals
- Theme distributions — which value chain segments and market forces this entity appears in
- Related entities — co-occurrence relationships
Trend analytics
Every entity includes atrend object with real-time analytics:
| Field | Description |
|---|---|
momentum_wow | Week-over-week % change |
momentum_4w | 4-week rolling momentum |
acceleration | Rate of change of momentum |
z_score | Standard deviations above/below mean |
persistence | Fraction of recent weeks with activity |
share_of_voice | Entity’s share of total corpus this week |
streak | Consecutive weeks of growth/decline |
Trending modes
The/entities/trending endpoint supports multiple ranking algorithms:
| Mode | Ranks by | Use case |
|---|---|---|
rising | Highest momentum_wow | What’s gaining attention now |
hot | Z-score × persistence | Sustained unusual activity |
consistent | Persistence × signal_count | Reliably covered entities |
new | Most recent first_seen | Newly emerging entities |
Co-occurrences
The entity detail endpoint includesrelated_entities — entities that frequently appear together in signals. This reveals industry relationships, competitive dynamics, and supply chain connections.